Ubisoft Quartz NFT Initiative Did Only $400 Worth of Sales in 2 Weeks
Despite the project’s promotion and hype, Ubisoft Quartz Beta hasn’t proven very popular. Almost two weeks after launch, the NFT collection of weapon skins and equipment has barely generated $400 in revenue – only 15 sales.
Ubisoft’s NFT Flop
Liz Edwards – senior character artist for Apex Legends – called out the company’s sales numbers on Sunday. According to Rarible and Objkte – the NFT marketplaces that Ubisoft Quartz’s site links to – only fifteen NFTs in the collection were sold across each. That’s under two sales per day since its launch earlier this month.
Edwards reported a total sales volume of 94.49 XTZ – under $400 at today’s price.
The collection is connected to Tom Clancy’s “Ghost Recon Breakpoint,” released on December 9th. The NFTs function as skins for weapons and gear, each with a distinct serial number that sets them apart from other items in the collection.
Though these serial numbers are visible in-game, Twitter users point out that they’re very difficult to see during actual gameplay. Therefore, the novelty and value of holding a “scarce” item is severely diminished if its scarcity can’t be shown off, which Edwards herself playfully mocked.
Minting NFTs on Tezos is relatively cheap, due to its low gas fees. However, given the collection’s lack of traction, the project may be operating at a loss, particularly when marketing costs and marketplace fees are factored in. Over 2000 of these NFTs have been minted by a Ubisoft account.
The Public Perception of NFTs
Twitter sentiment surrounding NFTs has been intensely negative among gamers. Last month, communications platform Discord (commonly used by video-game players) backpedaled on plans to integrate itself with Ethereum NFTs after massive community backlash.
Objections to NFTs generally fall into two camps: They’re either seen as scams or as harmful to the environment. Tezos attempts to remedy the latter criticism through its proof-of-stake consensus mechanism, which doesn’t consume nearly as much energy as its competitor chain Ethereum.